I build brands and the teams that power them. I’m April Oberst, a New York City-based Creative Director and Designer specializing in visual storytelling for global CPG, lifestyle, and beauty brands. From Marc Jacobs and Adidas to SharkNinja and JetBlue, I lead end-to-end branding, advertising campaigns, and packaging design that moves seamlessly from on-shelf to on-screen. 

I’m a firm believer that great work starts with a great team. As a hands-on leader, I am able to set the standard, coach the team, and do the work, staying immersed in the craft to find the edge in every brief.  

April Oberst

for creative BRANDS

CREATing IMPACTFUL DESIGNS

I thrive on building cross-functional partnerships and inclusive, collaborative, high-performing studio cultures where best-in-class design can thrive. Passionate about the future of design, I teach undergraduate graphic design and facilitate workshops on typography, packaging, and emerging tech (GenAI). Offline, you’ll find me training for my next fitness event or exploring a new corner of the world.