Strategic creative,
building iconic brands that live in the real world
I design brand ecosystems that move seamlessly from on-shelf to on-screen to in-hand. By combining concepts-driven creative direction and hands-on design, I partner with brands who refuse to blend in. From reimagining legacy airlines to launching global beauty icons and limited-edition collabs, I transform complex business goals into visceral visual identities that command attention.
advertising &
Packaging
For standout brands
latest work
MARC JACOBS
Kim Kardashian Skincare Packaging
skkn by kim
'I Am What I Make Up' Packaging
Covergirl
'Soaring to New Heights' Rebrand & Advertising
jetblue airlines
Sharkninja & f1 The Movie Collab
'Performance Never Rests' Advertising
'Perfect As I Am' Branding, Packaging & Advertising
marc jacobs
'Perfect As I Am' PR Packaging
marc jacobs
'Gift the Re(MARC)able' Advertising, Visual Merchandising & Packaging
Shark Beauty
'Light Up You Skincare Routine' Advertising & Digital Toolkit
Calvin Klein
'Dare to Defy' Branding & Packaging
jetblue & Peacock Collab
'This Peacock Can Fly' Co-Branding & Advertising
COMING SOON
Adidas
'Unlock Your Original' Packaging
Select Clients
Select Clients
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