About the
project
About the project
COVERGIRL, a cosmetics category leader, celebrates authenticity, diversity and self-expression through makeup. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive makeup for everyone. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Certified by Cruelty-Free International, which means all of their products are certified cruelty free, no matter where they are sold.
The COVERGIRL team brought me in to consult on redesigning their best seller Lash Blast Mascara duo packs, a 24 Hr Matte Lipstick primary deco design, and a primer and full color line extension design for the Exhibitionist Mascara. Now available in stores and online.
Existing Design
Round 1 Primer Concept
Final Primer Concept
The creative
contributors
Sr. Packaging Designer: April Oberst
Creative Director, Covergirl: Kristie Gerhart
Vice President, Creative: Angela Hall
Vice President, Covergirl Global Marketing: Erika Woods
Chief Marketing Officer, Consumer Beauty: Ukonwa Kuzi-Orizu Ojo
Existing Design
Round 2 Concept
Round 2 Concept
Round 3 Concept
Final Concept
