Handmade designer eyewear company Ellison sought to elevate their product packaging to match the product’s quality and mission of continued exploration through experiencing life’s story. My visual design features a branded decal and strategically placed messaging to create a memorable unboxing experience through each step of the unveiling process. Requiring multiple layers of interaction and touch-points to the brand builds excitement leading up to the sunglass reveal.

I led consulting and development successfully improving brand awareness and marketing initiatives through shareable product packaging. The selected design features an interactive sleeve with a tear-away strip, custom decal artwork wrapping the top and front panels, and gold foil branding. The matte exterior and gloss interior tray reflects the product’s contrast materials and serves as a platform for my leather carrying case design.