Three sparkling scents dressed in shades of green and pink. Capturing the airy essence of nature and the innocence of spring, the Daisy Spring Limited Editions is a seasonal twist on the classic Daisy fragrances. Each fragrance features an unexpected green ingredient with a feminine burst of pink, creating a delicate yet refreshing balance that transports you to an idyllic world of blooming daisies and lush greenery. Inspired by the feeling of a carefree spring day, the spring limited edition digital content was designed to tell the story of ‘Life’s a Picnic’ through web banner ads and social assets promoting the launch for Spring 2021.

Each fragrance is encased in a reimagined bottle in fresh green tones and accented with a palette of delicate pink touches, topped with iconic Daisy gold caps adorned with translucent green and pink petals. The bottle’s features are emphasized in my team’s campaign imagery to further create a storytelling experience. 

Follow along at @marcjacobsfragrances to enjoy the beautiful Daisy digital content!