Enter a re[marc]able world of wonder this holiday season! Immerse yourself into the world of Marc Jacobs Holiday, where fragrances are the king and queens, toy block letters and stars come to life and metallic daisies are in full bloom. Larger than life gifts and playthings await as you escape into this over-the-top world of holiday magic.  

A play off the jeweled block letter adorned gift set packaging, the campaign concept brings oversized bottles to life with a tension between a whimsical and intentional structural display. 

The festive holiday packshot and digital assets live within the holiday 360 for POS merchandising, digital still life, lifestyle, and animated gifs for social and paid media advertising. A design and photographic execution as charming and elevated as the woman who wears the fragrance.

Photographed on March 15 – 25, 2020 by Raymond Meier in New York City.