About the
project
About the project
Introducing an innovative line of uncompromising skincare developed by Kim Kardashian. Through a visionary nine-product ritual, SKKN BY KIM delivers nourishment, renewal, and an indulgent at-home experience.
For this project brief my team was asked to design custom giftset packaging to allow consumers to purchase the complete routine. We were challenged to optimize the packaging size by product placement exploration. Additionally the pack was to be eco-friendly by removing the vac tray, industrially feasible, transportable, and able to stand on a shelf in brick and mortar pop-up stores.
We began by looking at how to reinvent the two-piece set box and exploring custom paper pulp molded pack for a memorable take-home and giftable consumer experience. The Complete Collection selected packaging design highlights the geometric product shapes, adorned with an interactive tear strip designed to delight the consumer.
The creative
contributors
Structural and Visual Giftset Design Collab: April Oberst and Ina Regisford
Creative Director: Melissa Mak
Vice President Creative and Design: Joseph Salah
Primary Packaging: Studio Perron-Roettinger
Photography: Mario Sorrenti
Concrete Giftset Concept Moodboard
Round 2 Concept
Round 4 Concept
Round 5 Concept
Paper Pulp Giftset Concept Moodboard
Round 1 Concept
Round 3 Concept
Round 5 Concept
Packaging Function Diagram Example
Round 9 Concept
Final Concept