Covergirl
Client
September 2018
date
+ Brand Consulting
+ Market Research & Trend Shaping
+ Visual Packaging Redesign
+ Component Deco
+ Product Extension Packaging Design
deliverables
To give CoverGirl a competitive edge and drive growth, I was brought in to revitalize their most iconic products. The project kicked off with a redesign of the best-selling Lash Blast Duo Packs, because can you ever truly have too much mascara?
I am what i makeup
COVERGIRL Packaging Design
Teaming up with CoverGirl, I helped give their most iconic products a fresh look, tackling the challenge of addressing recent rebrand performance issues. My work involved redesigning the best-selling Lash Blast Mascara duo packs, a new 24-Hour Matte Lipstick, and the Exhibitionist Mascara full line extension. The result is a modern twist on classic products with improved market performance. In addition, I played a key role in two major brand moments: creating go-to-market assets for the company's Leaping Bunny Cruelty-Free certification and designing the logo, apparel, packaging, and in-store visuals for their Times Square flagship store.
Teaming up with CoverGirl, I helped give their most iconic products a fresh look, tackling the challenge of addressing recent rebrand performance issues. My work involved redesigning the best-selling Lash Blast Mascara duo packs, a new 24-Hour Matte Lipstick, and the Exhibitionist Mascara full line extension. The result is a modern twist on classic products with improved market performance. In addition, I played a key role in two major brand moments: creating go-to-market assets for the company's Leaping Bunny Cruelty-Free certification and designing the logo, apparel, packaging, and in-store visuals for their Times Square flagship store.
Sr. Packaging Designer: April Oberst
Creative Director, Covergirl: Kristie Gerhart
Vice President, Creative: Angela Hall
VP, Covergirl Global Marketing: Erika Woods
CMO, Consumer Beauty: Ukonwa Kuzi-Orizu Ojo
THE CREATIVE
CONTRIBUTORS
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