Marc Jacobs
Client
July 2020
+ New Product Development
+ Brand & Design Strategy
+ Brand Identity & Guidelines
+ Primary & Secondary Packaging Design
+ Evergreen & Seasonal Gift Set Design
+ Advertising & Campaign Assets
+ Visual Merchandising
+ Retail Collateral
+ Retailtainment & VR Filters
Deliverable
For the launch of Perfect, Marc Jacobs's first new fragrance in over five years, my team built the entire brand world from the ground up. I led the creative process from concept to execution, the award-winning launch became the top-selling new fragrance of 2020-21.
Perfect Marc Jacobs
New Product Launch
date
Bringing the playful spirit of Perfect Marc Jacobs to life, the new product line up was designed to stand out and become the category leader. Inspired by fashion-illustration, a homage to the Marc Jacobs brand, every detail was intentional. From the logo, color palette, packaging and still life photography to how the 360° campaign visuals tell the brand story across retail, OOH, social, and digital production. I transformed hand-drawn and paper-cut illustrations and the collage-inspired campaign into a mass-producible vibrant, interactive brand experience.
Bringing the playful spirit of Perfect Marc Jacobs to life, the new product line up was designed to stand out and become the category leader. Inspired by fashion-illustration, a homage to the Marc Jacobs brand, every detail was intentional. From the logo, color palette, packaging and still life photography to how the 360° campaign visuals tell the brand story across retail, OOH, social, and digital production. I transformed hand-drawn and paper-cut illustrations and the collage-inspired campaign into a mass-producible vibrant, interactive brand experience.
Art Director and Designer: April Oberst
Illustrator: Jacky Blue
Illustration Retouching: SALT Studios
Sr. Art Director: Paul Szabo
Creative Director: Melissa Mak
Vice President Creative : Joseph Salah
Production Director: Lisa McDonough
Agency Partner: Aruliden
Still Life Bottle Photographer: Jeffrey Bucari
Retouching: Tripi Studios
Campaign Photographer: Juergen Teller
Campaign Creative Director: Katie Grand
THE CREATIVE
CONTRIBUTORS
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