JetBlue
NBCUniversal
Client
September 2023
date
+ Brand & Design Strategy
+ Co-Brand Guidelines
+ Advertising (Roadblock, Pre-roll, Email, Social)
+ Branded Product Design
+ Aircraft & Inflight Collateral
+ Airport Signage Design
deliverables
JetBlue, an industry leader in inflight entertainment, was looking to launch a partnership with NBCUniversal’s streaming service, Peacock. I led the creative direction on co-branding the first-of-its-kind partnership across all brand touchpoints.
Jetblue & Peacock Co-Brand In-Flight Entertainment
To celebrate JetBlue's exclusive streaming partnership with Peacock, I focused on creating a cohesive yet distinct visual language allowing each partner to shine. Leading the creative direction and strategy, I developed brand positioning and a visual system that balanced JetBlue's signature blues with Peacock's vibrant yellow. We partnered to apply it across a massive range of deliverables—from aircraft design and airport signage to onboard collateral, activations, and digital advertising for both brands.
To celebrate JetBlue's exclusive streaming partnership with Peacock, I focused on creating a cohesive yet distinct visual language allowing each partner to shine. Leading the creative direction and strategy, I developed brand positioning and a visual system that balanced JetBlue's signature blues with Peacock's vibrant yellow, which was then applied across a massive range of deliverables—from aircraft design and airport signage to onboard collateral, activations, and digital advertising for both brands.
Creative Direction: April Oberst
Design: Ciara Cordasco, Chris Portier, Elias Villagomez-Rojas
JetBlue Product x NBCUniversal Marketing Teams; Ross Goldberg, Blake Rittenberg
Video Director: Brandon Widener
THE CREATIVE
CONTRIBUTORS
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