SharkNinja
Apple Original Films
Client
June 2025
date
+ Co-Brand World
+ Brand Platform
+ Advertising
+ TV & Digital Video (OTT, OLV, TVC)
+ End Frame Design
+ Go-to-Market Assets (eComm, Email)
+ Social Concepts
deliverables
When a film about the world’s fastest sport meets the world’s most fearless innovators, something extraordinary happens. My team was tasked with creating the brand platform and go-to-market assets for SharkNinja’s partnership with F1® THE MOVIE and their team APXGP Limited Edition Collection.
Performance Never Rests
Sharkninja & F1 the Movie Ads
We raced to the finish line with SharkNinja to launch a high-octane partnership with F1® THE MOVIE, building an entire brand world for the limited-edition Apex-GP Performance Collection. My team’s focus was on capturing the spirit of speed, power, and relentless innovation to create a dynamic campaign that included everything from digital video and social concepts to go-to-market assets. The result? A collection of sleek black and gold products that sold out, proving that when the world’s fastest sport meets fearless innovation, it’s a winning combination.
We raced to the finish line with SharkNinja to launch a high-octane partnership with F1® THE MOVIE, building an entire brand world for the limited-edition Apex-GP Performance Collection. My team’s focus was on capturing the spirit of speed, power, and relentless innovation to create a dynamic campaign that included everything from digital video and social concepts to go-to-market assets. The result? A collection of sleek black and gold products that sold out, proving that when the world’s fastest sport meets fearless innovation, it’s a winning combination.
Associate Creative Director: April Oberst
Executive Creative Director: Darren Richardson
Sr. Copywriters: Rich Douek, Hannah Worthington
Sr. Art Directors: Jeremy Roots, Tarik Bedevi
VP, Creative Production: Darryl Garcia
CGI/VFX Director: Sean Austin
THE CREATIVE
CONTRIBUTORS
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