Kim Kardashian
Coty
Client
October 2020
date
+ New Product Development
+ Structural Packaging Design
+ Visual Packaging Design
+ Evergreen Gift Set Design
+ Sustainable Market Research
deliverables
Kim Kardashian partnered with Coty for a relaunch of all beauty categories under a single new brand, enter SKKN BY KIM. I was asked to design a memorable take-home and giftable consumer experience to present The Complete Collection, a nine-product range.
Skkn by kim gifting spotlight ready skin
Working closely with Kim Kardashian’s team, I was tasked with designing a luxe and sustainable gift set that housed the entire nine-product collection. The goal was to ditch the traditional box for a more sustainable, and memorable, design. Through a deep dive into product placement my partner Ina and I crafted a design that not only highlighted the geometric product shapes but also included a delightful interactive tear strip. The final result was a sleek, transportable paper pulp pack that delivered an unboxing experience as luxurious as the skincare itself.
Working closely with Kim Kardashian’s team, I was tasked with designing a luxe and sustainable gift set that housed the entire nine-product collection. The goal was to ditch the traditional box for a more sustainable, and memorable, design. Through a deep dive into product placement my partner Ina and I crafted a design that not only highlighted the geometric product shapes but also included a delightful interactive tear strip. The final result was a sleek, transportable paper pulp pack that delivered an unboxing experience as luxurious as the skincare itself.
Structural & Visual Giftset Design Collab: April Oberst & Ina Regisford
Creative Director: Melissa Mak
Vice President Creative : Joseph Salah
Primary Packaging: Studio Perron-Roettinger
Photography: Mario Sorrenti
THE CREATIVE
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