Tasked with a major launch, Shark Beauty dove into the fiercely competitive skincare market with a new product, CryoGlow. To drive demand, my team developed a social-first strategy that went far beyond traditional advertising. Our focus was on creating scroll-stopping content that felt less like an ad and more like a natural part of a consumer's feed. We designed a full suite of go-to-market assets and viral social concepts, including pitches and scripts, for creator partners like Alix Earle, to ensure the product cut through the noise and captured the attention of our audience.

Tasked with a major launch, Shark Beauty dove into the fiercely competitive skincare market with a new product, CryoGlow. To drive demand, my team developed a social-first strategy that went far beyond traditional advertising. Our focus was on creating scroll-stopping content that felt less like an ad and more like a natural part of a consumer's feed. We designed a full suite of go-to-market assets and viral social concepts, including pitches and scripts, for creator partners like Alix Earle, to ensure the product cut through the noise and captured the attention of our audience.