Marc Jacobs
Client
November 2021
date
+ Campaign Concepts
+ Advertising (OOH, Digital Banner Ads)
+ Organic Social Concepts
+ Paid Social Ad Design
+ Gift Set Packaging Production
+ Retail Visual Merchandising
+ Retailtainment
deliverables
The holiday season is a critical time for brands to capture attention and stand out. Enter a re[marc]able world of wonder. I partnered with Marc Jacobs to bring my concepts to life year after year, through winter and spring, the highest grossing seasons for fragrance.
gift the re(marc)able
Holiday Campaign
Marc Jacobs sought to craft a whimsical and wonder-filled holiday campaign to celebrate their iconic scents. I created a vibrant world that brought oversized bottles to life through a charming tension between whimsy and structure, taking a playful cue from the jeweled block letter gift set packaging. This over-the-top, holiday-fueled brand world was extended across all touchpoints, from retail merchandising and digital still life to social media and paid advertising, creating a magical experience as elevated as the woman who wears the fragrance.
Marc Jacobs sought to craft a whimsical and wonder-filled holiday campaign to celebrate their iconic scents. I created a vibrant world that brought oversized bottles to life through a charming tension between whimsy and structure, taking a playful cue from the jeweled block letter gift set packaging. This over-the-top, holiday-fueled brand world was extended across all touchpoints, from retail merchandising and digital still life to social media and paid advertising, creating a magical experience as elevated as the woman who wears the fragrance.
Art Director and Concept Designer: April Oberst
Packshot Sr. Art Director: Mark Gorton
Creative Director: Melissa Mak
Vice President Creative and Design: Joseph Salah
Coty Marc Jacobs Fragrance Team
Prop Production: Utleys
Merchandising: NiCE Ltd
Campaign Photographer and Director: Raymond Meier
Animation Director: Antoine Ponsart
Animation Post Production: Blackbear Paris
KV Creative Direction and Styling: Katie Grand
KV Casting: Anita Bitton at The Establishment
Daisy Model KV Photographer: Alasdair McLellan
Hair: James Pecis
Makeup: Diane Kendal
Daisy Talent: Kaia Gerber
Perfect Model Key Visual Photographer: Juergen Teller
Managing Partner: Dovile Drizyte
Hair: Anthony Turner
Makeup: Lisa Butler
Nails: Chisato Yamamoto
Perfect Talent: Lovisa Lager
THE CREATIVE
CONTRIBUTORS
You can embed an email signup form here by pasting the code for one in a blank "embed" box.
Almost there!
GET THE FREE GUIDE HERE! GET THE FREE GUIDE HERE!
