Marc Jacobs
Client
July 2020
date
+ Structural Packaging Design
+ Visual Packaging Design
+ Packaging Production
+ GWP Design
deliverables
Perfect Marc Jacobs, a new fragrance celebrating self-love, authenticity, and optimism, needed to excite short lead press and influencers on the launch. I designed a highly sharable creative mailer, introducing them to Perfect.
Stop the Press:
the Perfect PR Unboxing
Inspired by vintage jewelry boxes, this creative mailer was designed to be a multi-layer reveal, reinforcing the #PerfectAsIAm brand messaging with a removable keepsake mirror. Moments of delight were designed throughout the unveiling process, showcasing branded messaging across multiple touchpoints. The unboxing led to the carton heroically framed, surrounded by the rich campaign model collage imagery. The mailer produced measurable results and social impressions through press and influencer partnerships.
Inspired by vintage jewelry boxes, this creative mailer was designed to be a multi-layer reveal, reinforcing the #PerfectAsIAm brand messaging with a removable keepsake mirror. Moments of delight were designed throughout the unveiling process, showcasing branded messaging across multiple touchpoints. The unboxing led to the carton heroically framed, surrounded by the rich campaign model collage imagery. The mailer produced measurable results and social impressions through press and influencer partnerships.
Structural and Visual Design: April Oberst
Rendering Artist: Michael Pallozzi
Sr. Art Director: Paul Szabo
Creative Director: Melissa Mak
Influencer Marketing Manager: Paige Rudzin
Influencer Marketing, Sr. Manager: Mary Halitski
Supplier: Harper + Scott
THE CREATIVE
CONTRIBUTORS
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