The Holiday 2022 campaign captured the visual story of a Marc Jacobs dinner party: bold, eclectic, and spontaneous. The key visuals narrative centered on the party's aftermath, rich with human touch and raw lighting, while the giftset packaging delivered a distinct "during the party" aesthetic through top-shot place settings. From TVC to packaging, all assets worked in tandem to create a disruptive and highly engaging holiday campaign. 

Charmingly simple and festive, my MJ 2020 campaign challenged the traditional holiday color palette. Inspired by winter evergreens, I designed the bubble typography to stack into abstract triangular "tree" shapes. This served as a dynamic, integrated platform, literally elevating and heroizing the fragrance bottles while weaving in product messaging. I adapted the core concept for platform-specific needs, translating it into brighter, playful digital ads and ribbon-wrapped gifting narratives.

Marc Jacobs sought to craft a whimsical and wonder-filled holiday 2021 campaign to celebrate their iconic scents, enter ‘Escape to Toyland’. I created a vibrant world that brought oversized bottles to life through a charming tension between whimsy and structure, taking a playful cue from the jeweled block letter giftset packaging. This over-the-top, holiday-fueled brand world extended across all touchpoints, from retail merchandising and social to advertising.